Local Market Manager
Core
Drive regional business expansion and deepen IKEA's market presence through localized marketing strategies, community initiatives, and brand advocacy in a dedicated geographic area.
Role type
Senior regional marketing and business development manager
Builds
Localized marketing campaigns, community partnerships, and market intelligence reports
Domain
Retail / Home Furnishing / Consumer Goods
Deliverable
product features
Required skills
Market intelligence, strategic planning, campaign execution, stakeholder management, data analysis, brand positioning, community engagement, ROI tracking, membership management
Preferred skills
Regional/multi-market experience, Master's degree
Technologies
None stated
Responsibilities
Develop and execute integrated online and offline marketing campaigns; Identify new business opportunities and underserved market segments; Build partnerships with government bodies, NGOs, and local businesses; Translate national commercial priorities into local market actions; Manage IKEA Family and Småles member acquisition and retention; Provide strategic communication counsel to store leadership.
Seniority
Senior, hands-on IC