Marketing Fintech Sr. Analyst
Core
Design and implement B2B fintech product launch tactics, create sales enablement tools, and manage CRM campaigns for adoption and lifecycle.
Role type
Senior Product Marketing Analyst (B2B Fintech)
Builds
Sales enablement materials (presentations, playbooks), CRM-driven adoption campaigns, competitive benchmarks
Domain
Fintech / B2B Services
Deliverable
product features
Required skills
Product marketing, B2B marketing, Growth marketing, Business writing, Executive presentation skills, Data-driven mindset, SQL, BigQuery, CRM tools, AI tools adoption
Preferred skills
Experience in technology or financial services environments
Responsibilities
Design and implement new product launch tactics for B2B financial products, Develop sales enablement tools to accelerate cross-selling, Design and iterate CRM-based adoption and lifecycle campaigns, Conduct competitive benchmarking and partner feedback analysis, Analyze business metrics to evaluate initiative effectiveness and optimize campaigns
