Text Lead (m/w/d) Brand Marketing // hybrid
Core
Leading the Tone of Voice and editorial direction for Breuninger's Fashion, Beauty, and Lifestyle brands across online and offline channels.
Role type
Senior Brand Marketing Lead (Editorial & Content Strategy)
Builds
Editorial concepts, stories, content series, and brand communication campaigns
Domain
Fashion, Beauty, Lifestyle, Premium Retail
Deliverable
product features
Required skills
Editorial leadership, Tone of Voice strategy, Content strategy, Campaign management, Stakeholder management, AI tools for text and content, Strategic thinking, Storytelling
Preferred skills
Experience in Fashion/Lifestyle/Premium Retail, Knowledge of automation and quality assurance in content workflows
Technologies
AI tools for text and content, Automation workflows
Responsibilities
Lead and develop a team of five text and content experts; Define and evolve the brand's Tone of Voice; Identify trends and develop independent editorial concepts; Ensure high editorial quality across all communication formats; Manage interdisciplinary projects from idea to implementation.
Seniority
Senior, hands-on IC with team leadership