Creative, Social - Social & Creator Content Team
Core
Develop social-first creative concepts and executions for H&M's social channels, focusing on platform-native ideas, creator-led content, and integrated campaigns.
Role type
Senior Creative, Social
Builds
Social content, creator-led campaigns, and brand activations for H&M
Domain
Fashion retail / Social media marketing
Required skills
Social-first creative thinking, platform-native content creation, creator relationship management, cultural trend analysis, cross-channel campaign development, brief writing for creators
Preferred skills
Fashion industry experience, TikTok and Instagram expertise, fast-paced environment adaptability
Technologies
TikTok, Instagram
Responsibilities
Develop social-first concepts and creative executions across multiple channels; Create platform-native ideas based on audience behavior and cultural context; Develop creator-led content and translate ideas into inspiring briefs; Adapt creative ideas based on channel needs and performance learnings; Collaborate with creatives, strategists, and producers to execute campaigns; Challenge existing formats to move the brand's social presence forward
Seniority
Senior, hands-on IC
