Product Portfolio & Digital Marketing Manager
Core
Lead marketing strategy and execution for Intuitive's surgical product and digital portfolios (da Vinci systems, Advanced Technologies, Instruments, Digital Solutions) across Spain and Portugal.
Role type
Senior Product Portfolio & Digital Marketing Manager
Builds
Go-to-market strategies, reference centers, and adoption of Intuitive's surgical ecosystem in Iberia.
Domain
Medical Devices / Robotic Surgery
Deliverable
product features
Required skills
Product portfolio management, go-to-market strategy, KOL development, clinical reference story creation, data analytics for marketing, project management, stakeholder management
Preferred skills
Chartered Institute of Marketing certification, Advanced Diploma in Marketing
Technologies
MS Office suite
Responsibilities
Develop value messaging and KOL development; Create go-to-market strategies for new products; Integrate digital portfolio into commercial teams; Engage key customers to create reference centers; Develop analytical tools to monitor portfolio and competition; Partner with marketing and sales at conferences and events; Grow Energy and Stapling utilization.
Seniority
Senior, hands-on IC