Brand Manager
Core
Lead the assigned therapeutic area portfolio (Oncology/Haematology), driving the launch, market leadership, and revenue growth of assigned brands.
Role type
Brand Manager (Healthcare/Pharmaceuticals)
Builds
Integrated marketing campaigns, brand plans, and sales execution strategies for Oncology/Haematology products.
Domain
Pharmaceuticals, Oncology, Haematology
Required skills
Strategic thinking, cross-functional collaboration, digital strategy, market research, budget management, stakeholder engagement, product training, regulatory compliance, sales enablement.
Preferred skills
Experience in Oncology/Haematology portfolio, knowledge of pharmaceutical industry policies, digital engagement tactics.
Technologies
None stated
Responsibilities
Develop marketing insights for the Brand Plan, lead multi-channel marketing initiatives, manage promotional budgets, engage key opinion leaders and HCPs, provide product training to sales teams, coordinate market research, support product listing with institutions.
Seniority
Mid-level, hands-on IC