Marketing Manager
Core
Develop and execute pre-opening and ongoing marketing strategy for a new private members club in Miami, focusing on brand awareness, member acquisition, and community engagement.
Role type
Marketing Manager (Pre-opening)
Builds
Brand presence, member acquisition campaigns, and local community engagement for a luxury hospitality destination.
Domain
Luxury hospitality / Private members clubs
Deliverable
product features
Required skills
Integrated marketing campaign development, digital marketing strategy, content creation, agency management, project management, public relations, market trend analysis
Preferred skills
Pre-opening or new concept launch experience, luxury hospitality industry experience, experiential marketing
Technologies
Digital marketing platforms, social media tools, email marketing systems
Responsibilities
Develop pre-opening and ongoing marketing strategy, build brand awareness through campaigns and partnerships, oversee content creation across digital and social channels, manage external agencies and vendors, drive member acquisition and retention initiatives, monitor campaign performance and ROI
Seniority
Mid-Senior, hands-on IC
