Media Planning Manager
Core
Lead data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands.
Role type
Senior Media Planning Manager
Builds
Data-driven media plans, campaign performance reports, and strategic recommendations for healthcare/life sciences clients.
Domain
Digital Marketing / Healthcare & Life Sciences
Required skills
Digital media planning, GA4, DoubleClick Campaign Manager, Prisma, DoubleVerify, Programmatic buying, Google products, YouTube, Connected TV, Search, Social media, Budget management, Vendor management, Client presentation, Microsoft Excel, Microsoft PowerPoint
Preferred skills
AI tool usage, Cross-functional partnership (Media Ops, Analytics, Creative), Vendor relationship management, Agile planning adaptation
Technologies
GA4, Prisma, DoubleClick Campaign Manager, DoubleVerify, Google Ads, YouTube, Connected TV
Responsibilities
Develop data-informed media plans using audience insights and channel strategy; Analyze campaign performance to identify optimization opportunities; Optimize digital media campaigns across programmatic, search, social, and video channels; Manage media budgets, pacing, approvals, and vendor relationships; Present campaign updates and strategic recommendations to clients and stakeholders.