SAM Marketing & Brand Engagement
Core
Support the translation of SAM FOCUS 2030 into the China context, coordinate strategy workshops, and act as the bridge between branding requirements and communication needs.
Role type
Marketing & Brand Engagement Specialist
Builds
Strategy workshops, KPI reports, business reviews, and internal/external communication materials
Domain
Automotive industry, specifically China market and component industry
Deliverable
dashboards & analysis
Required skills
Strategy development, data analysis, project management, presentation skills, cross-cultural communication
Preferred skills
Automotive industry experience, international company experience, process experience, knowledge of China Automotive Market and Component Industry
Technologies
N/A
Responsibilities
Support translation of SAM FOCUS 2030 into China context, prepare materials for Strategy Workshops, track progress of Key Strategic Initiatives, collect and analyze OEM strategies and competitor landscape, consolidate input into SAM China KPI report, prepare Key business reviews, manage key product exhibits, support execution of customer roadshows and Auto shows, organize townhalls and webcasts
Seniority
Mid-level, hands-on IC