APL Brand Manager & Regional Esports, APAC
Core
Lead the APL Brand, Social & Content strategy for the APAC region and manage the execution of the esports strategy for Rainbow Six Siege in the APAC South (ANZ & SEA) region.
Role type
Senior Brand Manager & Regional Esports Lead
Builds
Regional content schedules, broadcast narratives, grassroots esports competitions, and social media campaigns for Rainbow Six Siege and APL products.
Domain
Esports, Gaming, Marketing
Deliverable
product features
Required skills
Esports tournament operations, Project budget management, Social media strategy, KPI management, Partner management, Content strategy
Preferred skills
Knowledge of Rainbow Six Siege landscape, Experience with APL Challenger Circuit, Grassroots event execution
Technologies
MINT (budget management tool)
Responsibilities
Develop regional content and social media strategy; Manage marketing and content budgets; Execute grassroots esports competitions; Coordinate post-mortem reports and quarterly KPI updates; Manage 'R6 Esports Asia' X channel content calendars.
Seniority
Senior, hands-on IC
