Responsable Expérience Web & Optimisation E-commerce - Marques Premium, Midscale & Economy (PM&E) - F/H/X
Core
Lead the digital experience and optimization roadmap for global hotel brands (Premium, Midscale, Economy) across the full funnel, from discovery to booking, ensuring fluidity, consistency, and performance.
Role type
Senior Product Manager / Digital Experience Lead
Builds
Global brand websites (brands.com), personalized onsite experiences, and full-funnel customer journeys.
Domain
Hospitality / E-commerce / Digital Marketing
Required skills
E-commerce performance optimization, A/B testing, full-funnel analysis, roadmap prioritization, stakeholder management, project management, SEO/GEO, e-merchandising, analytics (GA4, Contentsquare), CMS (AEM, WordPress), Generative AI.
Preferred skills
Brand marketing affinity, digital activation levers (media, paid traffic, CRM).
Technologies
Google Analytics, Contentsquare, Adobe Experience Manager, WordPress, GA4.
Responsibilities
Define and prioritize the roadmap for global brand site evolution; pilot A/B testing and personalization roadmaps; optimize customer journeys and conversion; produce performance reporting and KPIs; build and maintain web experience guidelines and playbooks; coordinate with acquisition, social media, and CRM teams.
Seniority
Senior, hands-on IC