Local Market Manager, IKEA Batu Kawan
Core
Strengthen IKEA's market position and drive sustainable business growth across Northern Malaysia through market intelligence, local development, and community partnerships.
Role type
Local Market Manager
Builds
Local market strategies, community engagement plans, and brand activation initiatives
Domain
Retail / Consumer Goods / Northern Malaysia
Deliverable
product features
Required skills
Market intelligence, stakeholder management, community partnership building, brand activation, market analysis, strategic planning, budget management, retail operations knowledge
Preferred skills
Regional market management experience, multi-stakeholder environment experience, sustainability/ESG knowledge, local consumer behavior expertise
Technologies
Market research tools, SWOT analysis frameworks, KPI tracking systems
Responsibilities
Develop market intelligence on customer behaviors and trends; Identify and evaluate opportunities for market penetration and growth; Lead local brand activation and community engagement plans; Establish partnerships with government agencies, NGOs, and community groups; Provide market insights and recommendations to Store Management
Seniority
Mid-Senior, hands-on IC
