Senior Associate – Consumer & Lifestyle Team, PR & Influence
Core
Execute integrated public relations campaigns for world-class lifestyle brands (fashion, travel, hospitality, consumer goods) by pitching stories, managing influencer engagements, and orchestrating media relations.
Role type
Senior Associate, PR & Influence
Builds
Integrated PR campaigns, media coverage, influencer content, and event experiences for lifestyle clients.
Domain
Advertising & Public Relations
Required skills
Media pitching, KOL/influencer strategy, copywriting, event execution, project management, network maintenance, bilingual communication
Preferred skills
Creative campaign driving, trend spotting, analytical thinking
Technologies
None stated
Responsibilities
Pitch creative story angles and product launches to lifestyle media outlets; Identify, vet, and manage macro- and micro-influencers for client campaigns; Draft press releases, media pitches, and briefing materials; Lead on-the-ground execution of press conferences and product launches; Manage day-to-day project timelines and client coverage reports.
Seniority
Senior, hands-on IC