CATEGORY MANAGER RETAIL & INSIGHTS MANAGER ( INTERIM)
Core
Lead Shopper & Commercial Insights for Off Premise and define/execute Category Management and Trade Marketing agendas for Discounters and Cash & Carry channels.
Role type
Category Manager & Insights Manager (Interim)
Builds
Actionable commercial recommendations, category strategies, and selling stories for Red Bull Off Premise channels.
Domain
FMCG / Retail / Off Premise
Required skills
Category management, shopper behavior analysis, trade marketing, market data analysis, sales strategy, data visualization, commercial mindset, stakeholder influence, strategic thinking, advanced Excel/PPT
Preferred skills
Experience with NielsenIQ/Circana/IRI, household panels, loyalty data, data analytics tools
Technologies
Excel, PowerPoint, NielsenIQ, Circana/IRI, household panels, loyalty data
Responsibilities
Analyze market and shopper data to identify trends and growth opportunities; Define and execute category management and trade marketing agendas; Provide sales teams with insights and selling stories; Manage and leverage market information sources; Support business planning and international collaboration.
Seniority
Mid-Senior, Interim