Social & Digital Media Manager (Brand & Product)
Core
Lead social media strategy, content creation, and campaign execution for Red Bull UK's brand and product portfolio to drive organic viewership and engagement.
Role type
Senior Social & Digital Media Manager (Brand & Product)
Builds
Social-first content, viral campaigns, and digital consumer journeys for Red Bull energy drinks.
Domain
FMCG / Energy Drinks / Social Media Marketing
Required skills
Social media strategy, content ideation and creation, agency management, budget management, stakeholder management, analytics and reporting, community building, digital mechanics development, cross-platform expertise (YouTube, TikTok, Instagram), editorial standards.
Preferred skills
Experience launching FMCG products via social media, understanding organic virality, pitching new social channels, shooting and editing video.
Technologies
YouTube, TikTok, Instagram, Strava, Red Bull website
Responsibilities
Lead social media strategy aligned with brand campaigns; develop platform-specific content strategies; manage social media budgets and agency relationships; oversee website content and digital mechanics for campaigns; track performance and report on results.
Seniority
Senior, hands-on IC