Старший менеджер, Департамент маркетинга
Core
Senior marketing manager responsible for developing and executing the School's annual marketing strategy, budget, and multi-language digital presence to drive student recruitment and brand reputation.
Role type
Senior marketing manager (Higher Education)
Builds
Marketing strategies, multi-language website content, social media campaigns, and event programs for Foundation, Bachelor's, Master's, PhD, and Executive Education programs.
Domain
Higher Education / Marketing & Communications
Deliverable
product features
Required skills
Marketing strategy development, budget management, buyer persona profiling, multi-language content curation, CRM funnel analysis, event marketing, brand identity management, SEO, digital advertising tools.
Preferred skills
Experience in Executive Education, complex B2B services, or holding a Master's degree.
Responsibilities
Develop and implement annual marketing plans and budgets; manage multi-language website and social media content; coordinate recruitment events and analyze CRM lead funnels; act as liaison between the School and central marketing department.
Seniority
Senior, hands-on IC
