Аға маркетинг менеджері, Маркетинг департаменті
Core
Develops and executes the school's annual marketing strategy, manages the marketing budget, and leads lead generation for Executive Education and commercial projects.
Role type
Senior Marketing Manager (Education)
Builds
Marketing campaigns, multi-language website content, social media presence, and event programs for a business school.
Domain
Higher Education / Business School
Deliverable
product features
Required skills
Marketing strategy, budget management, buyer persona development, multi-language content management, CRM analytics, event marketing, brand alignment, SEO, digital marketing tools
Preferred skills
Executive Education experience, B2B marketing, institutional branding
Technologies
CMS, CRM platforms, digital advertising platforms, social media tools, analytics tools
Responsibilities
Develop annual marketing plans and budgets; define target audiences and buyer personas; manage multi-language website content; oversee social media strategy; support admissions events; analyze CRM lead funnel and conversion metrics; coordinate with central marketing teams and academic leadership.
