Community Relations Director
Core
Lead the sales and marketing department for a senior living community, managing resident acquisition, community events, and outreach programs.
Role type
Senior sales and marketing director (senior living)
Builds
Resident move-ins, community events, and referral networks
Domain
Senior living / Healthcare hospitality
Required skills
Sales leadership, event planning, community outreach, CRM proficiency, competitor analysis, regulatory compliance, budget management
Preferred skills
Senior housing experience, hospitality sales, college degree, English fluency
Technologies
CRM systems, media planning tools
Responsibilities
Schedule and conduct facility tours, execute community events with Sales/Marketing teams, maintain waitlists and move-in boards, complete quarterly media planning, visit competitors, manage sales toolbox and budgeted move-ins, report daily sales activity to Executive Director.
Seniority
Senior, hands-on IC