Senior Expert Marketing Planning & Performance (m/f/d)
Core
Build and own the end-to-end marketing planning process, including annual planning, forecasting, budget reviews, and performance analysis to drive investment decisions across multiple countries and channels.
Role type
Senior individual-contributor marketing planning and performance expert
Builds
Integrated marketing plans, planning frameworks, and data-driven budget recommendations
Domain
E-commerce / Retail / Healthcare
Required skills
Marketing planning ownership, commercial marketing knowledge (CAC, ROAS, contribution margin), stakeholder leadership, cross-functional coordination, data-driven decision making
Preferred skills
BI tools, SQL, planning tools (Anaplan, Planful), German language
Technologies
Anaplan, Planful, SQL, BI tools
Responsibilities
Establish marketing planning calendars, templates, and governance; consolidate country and channel plans; develop budget and marketing-mix recommendations based on CDM and CLV; steer cross-functional planning reviews; define requirements for planning tools and data
Seniority
Senior, hands-on IC
