Digital Business Analyst - Customer Engagement
Core
Lead business analysis for digital projects to design processes and deliver digital products enhancing the pub experience and customer engagement.
Role type
Digital Business Analyst
Builds
Digital products and continuous improvement initiatives for Greene King's pub business
Domain
Hospitality / Pub industry / Customer Loyalty
Deliverable
product features
Required skills
Business analysis, requirements gathering, process modeling, stakeholder management, Agile methodologies, customer data analysis, loyalty scheme design
Preferred skills
BCS Business Analysis certification, experience with gamification, experience with pricing and promotions
Technologies
Agile, hybrid delivery approaches
Responsibilities
Lead business analysis activities for digital projects from start to end, gather and validate requirements from stakeholders, document business and system processes, collaborate with product teams and vendors to design solutions, leverage customer data to increase engagement