Vice President, Media Channels and Insights
Core
Develop and execute comprehensive media strategies for all US owned and operated media channels including social media, Red Bull TV, Red Bull Fast channels, and third-party media parties to drive audience growth, engagement, and retention.
Role type
VP of Media Channels and Insights (Strategy & Leadership)
Builds
US social media channels, Red Bull.com, Red Bull TV app, linear/FAST channels, shared viewing distribution, and media insights dashboards.
Domain
Media & Entertainment / Digital Marketing / Data Analytics
Required skills
Media strategy, audience growth, KPI management, content programming, data analytics, team leadership, cross-functional collaboration, innovation management, commercial performance planning.
Preferred skills
Experience with emerging platforms, AI/spatial/AR workflows, media partnerships, regional team mentorship.
Technologies
YouTube, Red Bull TV app, TV operating systems (Samsung TV+, Roku), PEMO dashboards, A.I., spatial computing, AR, game engines.
Responsibilities
Establish and monitor KPIs for each channel; identify new channel opportunities; optimize content programming and scheduling; lead teams managing content on website and app; oversee linear/FAST and shared viewing distribution; transform data into actionable insights for strategic decision-making; build and mentor high-performing teams; partner with Media Partnerships to drive revenue growth.
Seniority
Executive, strategic leadership & mentorship
