マーケティング コミュニケーションズ マネージャー
Core
Lead cross-functional marketing communications for exhibitions targeting exhibitor prospects and visitor prospects, including branding, PR, and content localization.
Role type
Senior individual contributor marketing communications manager
Builds
Marketing campaigns, brand positioning, PR initiatives, and localized content for global exhibitions
Domain
B2B marketing, event management, exhibition industry
Deliverable
product features
Required skills
B2B marketing, marketing communications, branding, PR, project management, stakeholder management, content localization, agency management, English proficiency
Preferred skills
Exhibition operations, multinational experience, strategic communication, proactive problem solving
Technologies
None stated
Responsibilities
Develop and execute content and messaging for exhibitor lead generation; Create compelling messaging to attract high-quality visitor prospects; Oversee quality and consistency of content, messaging, and brand expression; Lead collaboration with Sales, Project Management, and external agencies; Manage brand positioning, tone of voice, and campaign concepts; Execute PR strategies and media relations initiatives
Seniority
Senior, hands-on IC