Cluster Digital Marketing Manager
Core
Crafting and deploying robust digital marketing strategies across Google Ads, social media advertising, and display networks to enhance campaign results.
Role type
Digital Marketing Manager (Paid Media)
Builds
Paid media campaigns and ad creatives
Domain
Digital Marketing / Advertising
Deliverable
product features
Required skills
Keyword research, Ad creative development, Campaign setup, Performance analysis, A/B testing, Targeting optimization, Bidding strategy, Stakeholder reporting
Preferred skills
Industry trend analysis, Emerging platform adoption
Technologies
Google Ads, Social media advertising platforms, Display networks
Responsibilities
Manage and execute paid media campaigns across various platforms, Set up campaign structures and manage ad creatives, Monitor campaign performance metrics and analyze data, Optimize campaigns by adjusting targeting and bidding, Conduct A/B tests to refine strategies, Generate regular performance reports for campaigns
