Manager, Product Marketing
Core
Strategic bridge between Merchandising, Design, Creative, and Marketing to own Men's product positioning, storytelling, and go-to-market readiness.
Role type
Manager, Product Marketing (Apparel)
Builds
Seasonal product narratives, franchise strategies, naming recommendations, and creative briefs for consumer-facing marketing programs.
Domain
Apparel, Activewear, Lifestyle
Deliverable
product features
Required skills
Product positioning, storytelling frameworks, go-to-market strategy, cross-functional leadership, project management, written and verbal communication, consumer insights
Preferred skills
Premium apparel/activewear brand experience, category/franchise business support, product information management systems, retail merchandising processes
Responsibilities
Define product identity and differentiation; develop seasonal narratives and creative briefs; lead cross-functional alignment for launches; manage launch readiness and communications; serve as source of truth for product information; analyze launch performance.
Seniority
Manager, hands-on IC