Marketing Manager I
Core
Develop and execute integrated B2B and B2C marketing strategies to drive awareness, demand, and commercial growth for SGS's testing services, including consumer panel recruitment.
Role type
Marketing Manager I (B2B/B2C)
Builds
B2B campaigns for major brands/manufacturers, B2C recruitment campaigns for consumer testing panels, and multi-channel marketing plans.
Domain
Testing, inspection, and certification (cosmetics and personal care industry)
Deliverable
product features
Required skills
Integrated marketing strategy, B2B campaign development, B2C recruitment campaign execution, multi-channel marketing planning, content creation and editing, digital channel management, B2B messaging translation, claims substantiation knowledge, marketing analytics and ROI tracking, project management.
Preferred skills
Advanced degree or certifications in digital marketing, experience with consumer testing panel recruitment, familiarity with global/matrixed organizations.
Technologies
Email automation platforms, paid and organic social media tools, SEO/SEM tools, CRM platforms, website and landing page builders.
Responsibilities
Develop integrated marketing strategies; build targeted B2B campaigns; create multi-channel marketing plans; write and produce marketing content; manage and optimize digital channels; track campaign performance and refine strategy; support product launches and industry events.
Seniority
Individual Contributor, Mid-Senior Level
