Brand & Marketing Specialist
Core
Lead planning and execution of premium client experiences, experiential marketing programs, and BTL activations across Latin America leveraging NBCUniversal brands, content, and IP.
Role type
Senior Brand & Marketing Specialist (Experiential Marketing)
Builds
High-profile events, NBCUniversal Experiences programs, and regional BTL activations
Domain
Media & Entertainment / Experiential Marketing
Required skills
Event planning, experiential marketing, BTL activations, agency/vendor management, budget management, project management, stakeholder coordination, data analysis, report development, ROI evaluation
Preferred skills
Regional program delivery across Latin America, B2C activations, entertainment/media/hospitality background, Portuguese proficiency
Technologies
Dashboards, trackers, post-event reports, executive recaps
Responsibilities
Develop and execute high-profile events and NBCUniversal Experiences programs; Design and manage end-to-end guest journeys including travel, accommodations, and hospitality; Lead regional BTL activations and experiential initiatives; Manage agencies, vendors, production partners, budgets, and timelines; Collaborate with Commercial, Content, Brand Marketing, Communications, Legal, Compliance, and International teams; Establish, track, and report against KPIs to measure program effectiveness and business impact; Develop dashboards and trackers to monitor performance and support data-driven decision-making; Continuously optimize programs based on insights and feedback to maximize ROI.
Seniority
Mid-Senior, hands-on IC