Brand Manager / Senior Brand Manager
Core
Plan and purchase paid media, manage advertising budgets, and lead integrated campaigns for Red Bull Poland to enhance brand visibility and consumer engagement.
Role type
Senior Brand Manager (Paid Media & Strategy)
Builds
Integrated ATL and digital campaigns, localized brand assets, and cross-functional projects for a global energy drink brand.
Domain
FMCG / Consumer Packaged Goods / Energy Drinks
Required skills
Paid media planning and buying, agency management and negotiation, consumer insights analysis, cross-functional project leadership, brand adaptation for local markets, data-driven decision making.
Preferred skills
Experience in FMCG or lifestyle brands, strong sense of premium brand identity, multichannel campaign execution.
Technologies
None explicitly stated
Responsibilities
Plan and purchase paid media, manage advertising budgets, negotiate with media agencies, monitor consumer trends and translate insights into brand recommendations, adapt global brand assets for the Polish market, lead cross-functional projects involving sports, culture, and gaming.
Seniority
Senior, hands-on IC