PR & Influencer Specialist
Core
Develop and execute global and local PR and influencer marketing strategies to build meaningful relationships with creators and media, bringing the Weekday brand closer to its community through storytelling and collaborations.
Role type
PR & Influencer Marketing Specialist
Builds
PR campaigns, influencer collaborations, brand partnerships, events, and activations
Domain
Fashion, lifestyle, retail, and consumer brands
Deliverable
product features
Required skills
PR strategy development, influencer partnership management, media relationship building, budget management, campaign performance analysis, cross-functional collaboration, industry trend monitoring
Preferred skills
Experience in fashion/lifestyle/retail, established network with KOLs and press, proficiency in influencer marketing platforms and social analytics tools
Responsibilities
Develop and execute PR and influencer marketing strategy, manage budgets and monitor performance, lead influencer collaborations and events, build relationships with influencers and media, manage press relations and media monitoring, analyze campaign performance and provide insights
Seniority
Mid-level, hands-on IC