Marketing Manager I
Core
Develop and execute integrated B2B and B2C marketing strategies to drive awareness, demand, and commercial growth for SGS's testing services, including consumer panel recruitment.
Role type
Senior Marketing Manager (B2B/B2C)
Builds
B2B campaigns for beauty brands/manufacturers, B2C recruitment campaigns for consumer testing panels, and sales enablement materials.
Domain
Testing, inspection, and certification services within the cosmetics and personal care industry.
Deliverable
product features
Required skills
Integrated marketing strategy, B2B campaign management, B2C recruitment marketing, content creation (case studies, capability sheets), digital channel management, technical-to-commercial translation, regulatory knowledge (claims substantiation), analytics and ROI tracking, project management.
Preferred skills
Advanced degree in digital marketing, experience in beauty/personal care sector, trade show management.
Technologies
Email automation platforms, paid social media tools, SEO/SEM tools, CRM platforms, landing page builders.
Responsibilities
Create multi-channel marketing plans leveraging digital, social, email, and paid media; write and produce high-quality marketing content including capability sheets and case studies; manage and optimize digital channels for engagement and conversion; track campaign performance and refine strategy based on insights; partner with sales to develop sales enablement tools; coordinate presence at trade shows and industry events.
Seniority
Senior, hands-on IC
