Analista de Marketing Pleno
Core
Strategic marketing analyst transforming consumer data and market signals into communication strategies and brand narratives for Serasa Experian.
Role type
Senior Marketing Strategy Analyst
Builds
Strategic communication plans, brand narratives, and product communication roadmaps
Domain
Financial services / Marketing Strategy
Deliverable
product features
Required skills
Data analysis, Market research, Storytelling, Communication frameworks, KPI tracking, Strategic planning
Preferred skills
Tactic execution, Cross-functional collaboration, Framework development
Responsibilities
Develop strategic communication papers based on data analysis and hypotheses; Create marketing briefs with insights for in-house teams; Monitor strategy performance with data and product areas; Collaborate on campaign construction and brand opportunities; Build frameworks and processes for strategy and intelligence areas.