Sr Manager, Creative - Mattel Masterbrand
Core
Senior creative leader shaping the global Mattel Masterbrand identity, visual systems, and integrated campaigns across consumer, corporate, and experiential touchpoints.
Role type
Senior Manager, Creative (Brand & Art Direction)
Builds
Cohesive global brand presence, visual identity systems, and multi-channel creative campaigns for Mattel's portfolio of iconic brands.
Domain
Consumer Goods / Brand Strategy / Creative Direction
Deliverable
product features
Required skills
Conceptual creative thinking, Art direction, Visual system design, Integrated campaign development, Agency management, Cross-functional collaboration, Executive presentation, Cultural storytelling, Hands-on design execution, Strategic brand building
Preferred skills
Experience in toy/family entertainment industry, Portfolio management, Experiential design, Motion/video content, Retail packaging creative
Technologies
Adobe Creative Suite, Digital design tools, Social media platforms, Video editing software
Responsibilities
Define and evolve the Mattel Masterbrand creative expression; Lead breakthrough idea-led creative development; Translate brand strategy into visual storytelling; Develop and scale visual identity systems; Direct agencies and internal teams on production; Mentor creative talent and foster high standards.
Seniority
Senior Manager, hands-on IC with leadership responsibilities
