Marketing Manager
Core
Lead the development and execution of a lifestyle hospitality property's marketing strategy, driving demand and positioning the brand as a distinctive experiential destination.
Role type
Marketing Manager (Hospitality/Lifestyle)
Builds
Integrated marketing campaigns, digital presence, brand storytelling, and community engagement for a new experiential hospitality concept.
Domain
Hospitality, Lifestyle, Travel, Experiential
Deliverable
product features
Required skills
Integrated campaign management, digital marketing, social media strategy, brand storytelling, partnership development, pre-opening launch management, budget management, stakeholder management, project management
Preferred skills
Experience in luxury/wellness brands, influencer/creator relations, commercial acumen
Technologies
Social media platforms, digital marketing tools, CRM systems
Responsibilities
Develop and execute property marketing strategy aligned with brand identity; manage integrated campaigns across digital, social, PR, and offline channels; lead pre-opening and launch initiatives; manage external agencies and suppliers; monitor campaign performance and optimize for ROI; manage the marketing budget; act as a brand ambassador.
Seniority
Mid-Senior, hands-on IC