Integrated Mrkting & Comm Officer
Core
Coordinate and execute Integrated Marketing Communications (IMC) activities, support market research, and assist with tactical marketing delivery for a business unit or country.
Role type
Integrated Marketing & Communications Officer
Builds
Marketing campaigns, content, and brand activations
Domain
Financial Services / Marketing
Required skills
Integrated Marketing, Campaign Planning & Execution, Digital Media and Advertising, Project Management, Stakeholder Management, Creative Content Development, Market Research, SEO/SEM, Paid Media Management, Omnichannel Coordination
Preferred skills
Brand and Product Activations, Earned Media & PR, Leveraging Sponsorships, Integrated Marketing Measurement, Owned Media Management
Technologies
Social media, email marketing, content marketing, SEO/SEM
Responsibilities
Coordinate IMC activities for the BU/country, assist with market research, prepare inputs for marketing initiatives, support tactical marketing delivery, work with digital marketing channels to deliver campaigns using data and metrics.
Seniority
Mid-level, hands-on IC