Asistente de Trade Marketing
Core
Execute Trade Marketing strategies by visiting retail points of sale (PDV) to ensure brand visibility, implement POP materials, and gather field insights.
Role type
Trade Marketing Assistant (Field Execution)
Builds
In-store brand execution and visual merchandising for FMCG clients
Domain
FMCG / Retail / Trade Marketing
Deliverable
product features
Required skills
Field visit execution, POP material implementation, planogram adherence, market analysis, report generation, inventory management, collaboration with sales teams
Preferred skills
Basic to intermediate Excel, travel availability
Technologies
Excel
Responsibilities
Conduct constant visits to points of sale to evaluate brand execution and displays; Ensure correct execution of planograms and Trade Marketing guidelines; Detect opportunities for improvement in visibility and brand presence; Generate structured field reports with photographic evidence and actionable recommendations; Propose improvements based on shopper behavior and competitor execution; Support the implementation and placement of advertising materials in stores; Monitor POP material inventory and coordinate distribution; Collaborate with Sales and Marketing teams; Train commercial teams on launches and execution guidelines; Participate in PDV audits
Seniority
Mid-level, hands-on IC