[C3T] Advertising & e-Commerce Product Analyst
Core
Deliver business insights, purchase path analyses, and recommendations to develop e-commerce products combining advertising, content, and online sales.
Role type
Product Analyst (e-commerce & advertising)
Builds
E-commerce solutions and advertising products
Domain
Media, E-commerce, AdTech
Deliverable
dashboards & analysis
Required skills
SQL, e-commerce data analysis, business recommendation formulation, statistics fundamentals, user behavior analysis, conversion rate optimization, marketing attribution, customer journey analytics
Preferred skills
Google Analytics 4, BigQuery, BI tools (Power BI, Looker Studio, Tableau), A/B testing analysis, advertising platforms (Google Ad Manager, DSP/SSP), Python, R
Technologies
SQL, Google Analytics 4, BigQuery, Power BI, Looker Studio, Tableau, Google Ad Manager, DSP, SSP
Responsibilities
Analyze e-commerce product performance and full user journey; Define and monitor key metrics (CTR, Add-to-Cart Rate, Conversion Rate, ROAS, AOV); Analyze advertising product performance and impact on sales; Build dashboards and automate reporting; Design and analyze A/B tests for purchase paths and UX/UI; Combine data to build attribution models and measurement frameworks; Identify trends and revenue growth opportunities.
Seniority
Individual Contributor