Campaign Manager, Attendee
Core
Strategic role translating attendee marketing strategy into detailed campaign briefs and tactical plans to drive acquisition, engagement, and retention.
Role type
Senior IC campaign manager (attendee marketing)
Builds
Attendee acquisition and engagement campaigns across multiple channels
Domain
Event marketing / B2B
Deliverable
product features
Required skills
Campaign planning, Channel strategy, Data-driven optimization, Agile marketing, Cross-functional collaboration, Strategic alignment, KPI tracking, Test-and-learn approach
Preferred skills
Experience with attendee personas, Understanding of event value propositions, Ability to manage multiple briefs simultaneously
Technologies
Marketing analytics tools, Performance reporting platforms
Responsibilities
Translate strategy into campaign briefs and tactical plans, Identify and recommend optimal channel mixes, Embed marketing analytics insights into planning, Run agile marketing hub ceremonies, Monitor campaign KPIs and pivot strategies, Collaborate with Product Marketing and Centres of Excellence
Seniority
Senior, hands-on IC
