Portfolio Director of Marketing & Digital
Core
Lead strategic marketing initiatives, brand positioning, and digital strategy across a portfolio of five Australian hotels to drive business performance and guest engagement.
Role type
Senior IC marketing leader (hospitality portfolio)
Builds
Integrated marketing campaigns, digital strategies, and brand experiences for multiple hotel properties
Domain
Hospitality, tourism, and travel
Deliverable
product features
Required skills
Strategic marketing leadership, brand strategy, digital marketing, performance marketing, stakeholder management, team leadership, budget planning
Preferred skills
Experience in hospitality/tourism, storytelling, data-led decision making
Technologies
None explicitly stated
Responsibilities
Develop portfolio marketing strategy aligned with commercial objectives, drive brand positioning across multiple brands, lead integrated marketing campaigns, oversee digital strategy and customer acquisition, partner with Sales and Revenue teams, mentor the marketing executive team
Seniority
Senior, hands-on IC
