Director of Digital & E-Commerce, India and South Asia
Core
Lead digital and web strategy implementation to strengthen hotel web performance across the India and South Asia region, driving direct and indirect digital marketing initiatives.
Role type
Director of Digital & E-Commerce
Builds
Digital marketing strategies, localized campaigns, OTA marketing programs, and data-driven insights for hotels.
Domain
Hospitality / Travel / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEM, OTA program management, social media strategy, PPC analysis, display advertising, metasearch analysis, email marketing, data analysis, stakeholder management, audit execution, training program development
Preferred skills
Hospitality or travel industry experience, TARS knowledge, Accor distribution systems knowledge, pricing strategy expertise
Technologies
Microsoft Excel, Microsoft PowerPoint, SEM tools, OTA platforms
Responsibilities
Lead Digital & Web Strategy implementation, Drive Direct Digital Marketing initiatives, Optimize Indirect Digital Marketing through OTA partnerships, Provide ongoing support to hotels on digital marketing strategies, Deliver data-driven insights through campaign analysis, Uphold safety, quality, and sustainability standards
Seniority
Director, regional leadership