Marketing Communications Manager
Core
Lead integrated marketing communications programs, demand generation, and content creation to advance business priorities and generate measurable demand for medical device services.
Role type
Senior Marketing Communications Manager (B2B Life Sciences)
Builds
Integrated marketing campaigns, sales enablement materials, and demand generation programs for medical device services.
Domain
Life Sciences / Medical Devices / Biopharma
Deliverable
product features
Required skills
Integrated marketing communications strategy, demand generation, B2B technical writing, campaign performance optimization, project management, budget oversight, marketing automation, CRM management, analytics, KPI reporting, agency/vendor management.
Preferred skills
Experience in life sciences, medical device, biopharma, or regulated industry environments.
Technologies
Adobe Creative Cloud, Canva, CRMs, marketing automation platforms
Responsibilities
Develop and execute integrated marketing communications strategies and annual marketing plans; lead campaign planning from strategy through execution including value proposition and content mapping; create and manage high-impact content across web, email, paid media, and events; manage marketing automation, lead nurturing, and scoring processes; plan and execute tradeshows, webinars, and promotional campaigns; track campaign performance, manage budgets, and optimize engagement; uphold brand standards and manage agency relationships.
Seniority
Senior, hands-on IC
