Regional Brand Manager - Action Figures & Preschool
Core
Execute regional commercial marketing initiatives for the Action Figures portfolio, managing licensor relationships, campaign delivery, and commercial planning across markets.
Role type
Regional Brand Manager
Builds
Regional marketing campaigns, commercial plans, and brand activations for Action Figures
Domain
Toys & Entertainment
Deliverable
product features
Required skills
Campaign execution, commercial planning, licensor management, data analysis, cross-functional coordination, performance tracking
Preferred skills
Market-level planning, product selection, retailer engagement, competitive analysis
Technologies
None stated
Responsibilities
Execute marketing plans by market in collaboration with external licensors and internal teams; Lead day-to-day execution of campaigns and activations; Support AOP and A&P planning processes; Track KPIs including sales performance and sell-through; Analyze performance data to identify trends and opportunities
Seniority
Mid-level, hands-on IC
