Marketing Specialist
Core
Plan and deliver integrated marketing campaigns, create customer-focused content, and support product launches for a proficiency testing business.
Role type
Marketing Specialist (Growth Marketing)
Builds
Integrated marketing campaigns, customer communications, digital assets, and sales support resources for LGC AXIO PT.
Domain
Life Sciences / Proficiency Testing / B2B
Deliverable
product features
Required skills
Campaign planning, multi-channel marketing, content creation, stakeholder collaboration, event management, data-driven insights, project coordination
Preferred skills
B2B marketing experience, scientific/technical industry background, product launch support
Technologies
None explicitly stated
Responsibilities
Plan and deliver integrated marketing campaigns aligned to business priorities; Create engaging marketing content and campaign materials; Support new product launches and promotional activities; Develop customer-focused messaging across channels; Collaborate with sales teams to support commercial activity; Plan and promote industry events and webinars; Track campaign performance using data insights; Coordinate marketing activity across multiple projects
Seniority
Mid-level (2-5 years experience)
