Growth Executive
Core
Develop personalized communication strategies and launch promotional campaigns via email, SMS, WhatsApp, and push notifications to drive user acquisition, engagement, and revenue for a travel booking platform.
Role type
Growth Executive (Omni-channel Marketing)
Builds
Sale events, promotional offers, and user engagement campaigns for ixigo's travel booking apps.
Domain
Travel Technology (OTA) / Digital Marketing
Deliverable
product features
Required skills
Omni-channel marketing management, Marketing automation tools (Clevertap, WebEngage, MoEngage), CRM/CLM tools, Mobile app user behavior analysis, Data analysis and testing, Campaign strategy execution, Cross-functional collaboration
Preferred skills
Photoshop or basic image editing, Tech/mar-tech news awareness, Detail-oriented execution
Technologies
Clevertap, WebEngage, MoEngage, Email platforms, SMS gateways, WhatsApp Business API, Push notification services
Responsibilities
Develop personalized communication strategies across multiple channels, Configure platform and partner discounts/vouchers, Manage banners for offers and sale events, Launch promotional offers to attract new customers, Optimize content and targeting using data and testing, Identify and integrate new marketing automation tools, Support reporting on performance metrics to identify engagement opportunities
Seniority
Mid-level, hands-on management