Senior Manager, Athlete Marketing
Core
Develop and execute national athlete marketing strategies, manage athlete portfolios, and drive brand presence in sports and active lifestyle sectors for Red Bull.
Role type
Senior Manager, Athlete Marketing
Builds
National athlete marketing plans, brand campaigns, media activations, and retail programs
Domain
Sports marketing, athlete management, brand strategy
Deliverable
product features
Required skills
athlete portfolio management, strategic partnership negotiation, budget ownership, cross-functional collaboration, talent scouting, media rights strategy, performance tracking, ROI optimization
Preferred skills
agency experience, knowledge of Canadian/global sports landscape, extensive industry network, digital landscape expertise
Technologies
Red Bull Sportsnet, media network platforms
Responsibilities
Design national efficiencies for executions and guide annual business plans; lead concept creation from ideation to implementation; manage and diversify the national athlete portfolio; oversee budget and brand appearance for national activities; coordinate business support for top athlete projects; establish workflows for team marketing projects; report project executions to leadership
Seniority
Senior, hands-on IC with management responsibilities