Marketing Specialist, Telemundo T60 San Antonio
Core
Lead external marketing efforts for Telemundo San Antonio station, driving organic growth and managing campaigns for program launches, events, and community initiatives.
Role type
Marketing Specialist (Broadcast Media)
Builds
Marketing campaigns, promotional materials, event activations, and community engagement programs for a local Spanish-language TV station.
Domain
Media & Entertainment / Broadcast Television
Deliverable
product features
Required skills
Media planning, digital and social media marketing, graphic design, budget management, event organization, copywriting, bilingual communication (English/Spanish), sales-driven promotion analysis
Preferred skills
Experience with OOH marketing, media trade publication analysis, talent management, Adobe Creative Suite proficiency
Technologies
Adobe CS, Photoshop, InDesign, Illustrator, Microsoft Office, Wide Orbit
Responsibilities
Manage marketing campaigns for program launches; oversee local and non-traditional marketing strategies; develop concepts and materials for press releases and advertising; organize station events and galas; supervise Brand Ambassador Team; create ROI matrices and competitive reports; manage promotional inventory and budgets.
Seniority
Mid-level, hands-on IC