Senior Analyst - Digital Marketing
Core
Execute and coordinate end-to-end digital marketing campaigns across web, app, email, and digital catalog channels for a global wholesale retailer.
Role type
Senior Digital Marketing Operations Analyst
Builds
Digital marketing campaigns, content assets, email newsletters, and dynamic product catalogs for METRO's HoReCa and Trader customers.
Domain
Retail/Wholesale / Digital Marketing Operations
Deliverable
product features
Required skills
Digital campaign execution, Content Management Systems (CMS), Email marketing platforms, Web analytics tools (Google Analytics, Looker Studio), Digital catalog configuration, Project management, Data quality management
Preferred skills
Adobe Marketing Automation, UTM tracking, Process improvement methodologies, Cross-functional stakeholder coordination
Technologies
Google Analytics, Looker Studio, CMS platforms, Microsoft Office (Excel, PowerPoint, Word)
Responsibilities
Execute weekly offers and seasonal campaigns across multiple digital channels; Configure digital content parameters and manage dynamic catalogs; Maintain website content and landing pages; Support email marketing creation and A/B testing; Identify opportunities to streamline digital marketing execution and standardize operational procedures.
Seniority
Mid-Senior, hands-on IC
