Media Network Specialist
Core
Develops and executes strategic media direction, content strategy, and creative development to engage evolving consumer audiences for Red Bull in Mexico.
Role type
Senior media strategy and content distribution specialist
Builds
Localized media experiences, content distribution partnerships, and brand engagement campaigns
Domain
Consumer goods / Energy drink marketing / Digital media
Deliverable
product features
Required skills
Strategic media planning, content curation and ideation, audience insight analysis, third-party distribution partnership building, performance monitoring and data-driven strategy adjustment, production network management, global-local strategy alignment, short-form video storytelling, social analytics and KPI management, project management
Preferred skills
Experience with media executives, knowledge of emerging digital trends and platform-native storytelling, ability to translate cultural trends into content opportunities, full content lifecycle management
Technologies
TikTok, Instagram Reels, YouTube Shorts, Twitch, Facebook, redbull.com, Red Bull TV
Responsibilities
Develop country-level strategic media direction and year-round engagement plans; Identify and create engaging content leveraging local and global assets; Define strategic roles for owned media channels and build third-party distribution partnerships; Monitor performance in real-time using data insights and adjust strategies accordingly; Build and maintain a network of production companies and creative talent; Ensure alignment between local execution and global audience/media strategies
Seniority
Senior, hands-on IC
