Rice Campaign Manager
Core
Design and execute integrated marketing campaigns for Syngenta's hybrid rice portfolio to build demand, credibility, and long-term adoption among institutional stakeholders, general trade, and farmers.
Role type
Campaign Manager (Agribusiness/Seeds)
Builds
Integrated marketing campaigns, field activations, educational programs, and promotional tools for hybrid rice.
Domain
Agriculture, Seeds, Rice Production, Food Security
Deliverable
Product features (marketing campaigns and educational programs)
Required skills
Campaign strategy planning, stakeholder engagement (government and value chain), field marketing execution, grower education, market intelligence gathering, performance tracking, cross-functional collaboration
Preferred skills
Master's degree, experience with government agricultural stakeholders, deep understanding of rice production systems and farmer economics
Technologies
None explicitly stated
Responsibilities
Develop annual campaign strategies aligned with business priorities; lead engagement with government units and value-chain partners; design and execute farmer-focused field activations; translate strategies into execution toolkits and content; gather market insights and track campaign KPIs.
Seniority
Mid-level (3-5+ years experience)