Marketing & Communications Manager
Core
Develop and implement comprehensive marketing strategies to drive hotel revenue and brand awareness for Accor properties.
Role type
Marketing & Communications Manager
Builds
Promotional campaigns, packages, marketing materials, and digital content for hotel guests and partners.
Domain
Hospitality / Hotel Management
Deliverable
product features
Required skills
Market research, budget management, campaign development, content production, social media management, KPI analysis, media relations, reputation management, industry trend analysis
Preferred skills
Data-driven decision making, innovation in marketing
Technologies
Social media channels, review platforms, website management tools
Responsibilities
Conduct market research to identify trends and competitive positioning; Create and manage marketing budgets to maximize ROI; Collaborate with sales teams to develop promotional campaigns; Oversee production of marketing materials and digital content; Manage online presence across websites and social media; Analyze KPIs to evaluate marketing effectiveness; Cultivate relationships with media outlets and influencers; Monitor and respond to customer feedback.
