Associate Marketing Manager - (Mattel Digital Gaming)
Core
Support Sr. Marketing Manager on brand and product marketing strategy and tactics for assigned licensed digital titles across Mattel's global brands.
Role type
Associate Marketing Manager (Digital Gaming)
Builds
World-class marketing campaigns for licensed digital games
Domain
Toys & Family Entertainment / Digital Gaming
Deliverable
product features
Required skills
Video game marketing, Brand management, Licensing, Project management, Cross-functional collaboration, Go-to-market planning, Creative asset review, Channel marketing, User acquisition, Social media, PowerPoint, Excel, Outlook, Word
Preferred skills
Experience with well-known brands, Industry trend analysis, Performance campaign optimization, Presentation skills
Technologies
PowerPoint, Outlook, Word, Excel
Responsibilities
Review marketing materials and provide feedback on go-to-market plans and creative assets; Partner with cross-functional teams (Production, PR, Brand, Franchise, Legal) to ensure alignment; Leverage Mattel marketing channels to maximize visibility; Analyze campaign performance to identify optimization areas; Present marketing updates to broader teams
Seniority
Associate, hands-on IC
