Sr Product Management Analyst
Core
Drive conversion optimization across the customer journey (PDP to Checkout) for global DTC eCommerce experiences to reduce friction and increase transaction success.
Role type
Senior Product Management Analyst (eCommerce)
Builds
Scalable PDP templates, optimized checkout flows, and data-driven product solutions for Mattel's DTC ecosystem.
Domain
eCommerce / Direct-to-Consumer (DTC)
Deliverable
product features
Required skills
eCommerce product management, conversion rate optimization (CRO), funnel analysis, A/B testing, stakeholder management, data-driven problem solving, prioritization
Preferred skills
Multi-funnel eCommerce experience, technical fluency, Shopify platform experience, experimentation/analytics tools (Optimizely, GA4, Quantum Metric)
Technologies
Shopify, Optimizely, GA4, Quantum Metric
Responsibilities
Shape product roadmap for focus areas, own discovery and assessment of high-impact opportunities, lead initiatives end-to-end from concept to delivery, drive checkout optimization to increase completion rates, lead A/B testing and experimentation, partner with engineering on site performance and stability, manage diverse stakeholders for cross-functional alignment
Seniority
Senior, hands-on IC